The Internet of Things or IoT is the network of physical objects: devices, vehicles, buildings and other items that are embedded with electronics, software, sensors and network connectivity. It is the connectivity that enables these objects to collect and exchange data. Also, IoT allows objects to be sensed and controlled across existing network infrastructure, which creates opportunities for more direct integration of the physical world around us into computer-based systems.
In other words, the Internet of Things improves efficiency, accuracy and economic benefits.
When IoT is augmented with sensors and actuators,the technology becomes an instance of the more general class of cyber-physical systems, which also encompasses technologies such as smart grids, smart homes, intelligent transportation and smart cities. In this structure, each thing is uniquely identifiable through its embedded computing system and it is able to interoperate within the existing Internet infrastructure.
According to experts, it is estimated that by 2020, the IoT will consist of almost 50 billion objects.
Challenges & Solutions
Obviously, IoT offers a lot of unique opportunities for enterprises to connect people, processes and systems. However, the biggest challenge of the IoT ecosystem is that it’s quite fragmented and it requires customers to deal with multiple solutions and vendors.
IrisLogic has addressed this challenge and developed a comprehensive set of service offerings and assets to help customers unlock business value of IoT.
As a result of working with the industry leaders and learning, new solutions have been developed at IrisLogic. Besides expanding Internet-connected automation into a plethora of new application areas, IoT is expected to generate large amounts of data from various locations, with the consequent necessity for quick aggregation of the data. An increase in the need to index, store and process such data more effectively is also expected. IoT is at the beginning of its journey, and IrisLogic already sees numerous application opportunities in the society.
Using data to revolutionize the targeted marketing
One of the key focus areas at IrisLogic is to create reliable and high performance practice leveraging solutions and best of breed partner ecosystems. Use of open industry leading standards, flexible architecture and design approach supporting various patterns of connectivity are also very important to IrisLogic. As safety is something everyone is concerned about these days, secure solutions by integration components of Industry leading security players are considered extremely important. Finally, IrisLogic is backed with strong technology focus on Digital technologies to help customers deal with rapid developments in technology. That being said, IrisLogic services offerings include the following:
- IoT Consulting: IrisLogic has a comprehensive IoT framework that covers areas from understanding business needs to the IoT development and execution strategy with a clearly defined roadmap
- IoT Implementation: The offerings include Sensor Data Analytics, Mobile apps for Sensor data, Machine learning & AI and Sensor Applications Cloud deployment. Our services include integration and implementation of partner products, and system integration
- IoT Management: Services include, device management, end to end security, Big data services, Cloud enablement and APIfication of sensor data
Beyond this, IoT creates an opportunity to measure, collect and analyze an ever-increasing variety of behavioral statistics. Cross-correlation of this data could revolutionize the targeted marketing of products and services.
Smart business opportunities with IoT
IrisLogic strongly believes that IoT systems could also be responsible for performing actions, not just sensing things. Intelligent shopping systems, for example, could monitor specific users’ purchasing habits in a store by tracking their specific mobile phones. These users could then be provided with special offers on their favorite products, or even location of items that they need, which their fridge has automatically conveyed to the phone. Additional examples of sensing and actuating are reflected in applications that deal with heat, electricity and energy management, as well as cruise-assisting transportation systems. Some of the key benefits include:
- Creating opportunities for new business models/revenue streams
- Improved customer satisfaction
- Qualitative inputs for marketing and product development
- Long-term customer relationship
- Reduced churn due to better service
Other applications that the IoT can provide is enabling extended home security features and home automation. The concept of an “internet of living things” has been proposed to describe networks of biological sensors that could use cloud-based analyses to allow users to study DNA or other molecules. All these advances add to the numerous list of IoT applications. Now with IoT, you can control the electrical devices installed in your house while you are sorting out your files in office. Your water will be warm as soon as you get up in the morning for the shower. All credit goes to smart devices which make up the smart home. Everything connected with the help of Internet.